Follow Up: Sacramento MLS Bid Adds Burkle

In a follow up to multiple earlier pieces on this topic, the Sacramento bid for a Major League Soccer (MLS) expansion franchise took a positive step forward on Wednesday with the announcement that billionaire Ron Burkle has agreed to become the lead investor.

Mr. Burkle is a co-owner of the Pittsburgh Penguins of the National Hockey League, so he brings capital investment, financial long-term stability, and sports franchise ownership experience to the Sacramento bid. The Mayor of Sacramento and Mr. Burkle will be travelling to MLS headquarters in New York in February based on the reports today by The Sacramento Bee regarding this significant news.

The Sacramento bid for entry into MLS was once seen as a “sure thing”, and in the years since it has fallen onto difficulties which have prevented the capital city of The Golden State from gaining access into the premier soccer league in North America.

The lack of a bona fide billionaire investor concerned MLS to the point that Nashville and Cincinnati were chosen as expansion cities before Sacramento. The support of the community, the politicians, and the business community has never wavered and that will serve the investors of the Sacramento MLS team well once it is successful in gaining a new franchise.

The news today also included that Mr. Burkle has purchased the land for the proposed new soccer stadium in the downtown Railyards district as well as the adjacent 14 acres that will be developed into mixed-use retail, entertainment, and other options for fans prior to and after the matches held at the stadium.
This proposed stadium has been approved and supported locally for a couple of years and the Sacramento Republic minor league team still has remarkable attendance from a loyal fan base. These are all positive factors, that combined with Mr. Burkle’s expertise and financial backing, should result in Sacramento being named the 28th franchise in league history at some point in 2019.

The city attracted the attention of MLS executives by the large attendance numbers they have logged consistently over the past approximately five years. The league could also benefit from having another team in California with a rivalry built in with the Bay Area’s San Jose Earthquakes and the proximity of Sacramento with the Pacific Northwest franchises in Portland, Seattle, and Vancouver.

The city is also a mid-way point for teams in Southern California: LA FC and the LA Galaxy and can be a stopping point for Midwest and East Coast teams on road trips from LA to the Pacific Northwest. The logistics for Sacramento strengthens the bid for expansion as well.

The question now for those who have followed the expansion of MLS from the beginning is whether or not the league office will approve another round of future new franchises. The league had previously identified 28 as the number it wanted to grow to in this round of expansion.

However, in recent weeks, MLS Commissioner Don Garber has indicated that the league may decide to go beyond the 28 team number it had identified in the past. The front runners now besides Sacramento appear to be St. Louis and Phoenix. In my opinion, I think that the Phoenix bid has some issues that need to fixed before it can move forward.

Sacramento and the fans of the Republic FC have certainly been on a roller coaster ride with this team, but in the end it looks like the pieces are in place for them to finally get a seat at the MLS table.

The meeting in February will provide more insight into the future for the Sacramento bid. Then, the question of when they will join the league will be the final answer for soccer fans in that city.

MLS Expansion Update: Soccer In North America Continues Growth Trend

The expansion process for Major League Soccer (MLS) is a topic that has been featured consistently over the years here at Frank’s Forum as the league progresses towards the stated goal number of 28 franchises. The league has no shortage of interested cities, which has prompted MLS Commissioner Don Garber to publicly admit that the expansion process could go beyond 28 teams in the future.
The 2019 MLS season schedule was released on Monday, and Cincinnati will join the circuit as the newest expansion franchise with their first match set for March 2nd against the Seattle Sounders. Cincinnati will be the 24th team in MLS with Nashville and Miami both expected to join the league in 2020 ; which would bring the number of franchises to 26.

The developments in Austin have been detailed in previous pieces on this forum regarding the situation with the Columbus Crew owner trying to relocate the team to Austin. The courts in Ohio got involved and the Crew are staying in Columbus with a new ownership group, and as part of the settlement, Anthony Precourt will get an expansion team in Austin which will begin play in 2021 as the 27th franchise in MLS.

This leaves one spot remaining for the “race to 28” and several competitive bids for that spot. This has caused speculation that the league office will look at going to 30 teams, but that is still an unsubstantiated rumor. It should also be mentioned that a group of residents in Austin has started a petition against the soccer stadium construction, but the local news sources there do not think the maneuver will deter the project from meeting the 2021 timetable to join the league.

The bid by Sacramento, which seems like it has hung around forever, would be the most likely to gain approval in the immediate future. The group has a stadium plan in place with government support, they have a minor league team with an established base of loyal fans, and according to The Sacramento Bee, they will have an announcement of a new high-profile investor.

The lack of a well-heeled investor to back the franchise for the long term was the sticking point in the Sacramento bid in the last round of expansion. That allowed Nashville and Cincinnati to move ahead of them in the process. The other attribute that works in their favor at this point being a bid from California is the failed bid from San Diego. The referendum vote against the soccer stadium in Mission Valley sealed the demise of the San Diego attempt at an MLS franchise.

The league would probably consider moving beyond the 28 franchise total if Sacramento and St. Louis get their pitches solidified. The St. Louis bid, in a previous piece I wrote, was considered dead in the water because they lost the tax funding needed for the public-private stadium construction project that was central to their bid in 2017.

The St. Louis expansion attempt received new life when the Taylor family which owns Enterprise rental car (which is based in the city) joined the investors group. The plan now is for a privately funded stadium proposed for a parcel of land next to Union Station downtown with excellent public transportation access. This development, should it be approved, would give St. Louis a leg up in the competition because of the rich soccer tradition in the city as well as the relocation of the Rams football team. It is an interesting bid.

Phoenix has gained a lot of momentum of their own in recent months. That desert destination has assembled a large group of deep pocketed investors interested in bringing MLS soccer to a very large market. The issues with the bid are notable: they have no tangible stadium plan and they have no minor league team to drum up interest or fan loyalty.

The league would have to weigh the addition of another market in that part of the country balanced against the market size and demographic reach. The other factor as mentioned before with cities like St. Louis who have less competition for fans because they lost the Rams to relocation; Phoenix has several major pro sports teams which will have an impact on fan retention as well as corporate sponsorship opportunities. That certainly is a lot of risk.

Raleigh is another long-shot type bid for expansion that might end up gaining some traction due to a variety of factors: Steve Malick is the visionary behind the bid and he is well respected within MLS circles – so they have their big money investor, the city has an established minor league team with a fan base, and they have desirable demographics for an MLS franchise.

The main issue with Raleigh is similar to other bids: the stadium plan is not formalized. The proposal from Mr. Malick is to build a 22,000 seat soccer stadium on a piece of government owned land in downtown Raleigh. The original plan, according to The News Observer, was to privately finance the project.

However, an alternative plan is being discussed where some public funds could be used through the county and city levels as well as an increase in a hotel tax to help pay for the facility. Another scenario could put into place a government board to oversee the facility and have the MLS team lease the stadium from the board, which is a similar arrangement to how the arena in Raleigh, PNC Arena, is managed currently. The Austin MLS expansion plan for that stadium is a similar arrangement, but with a wrinkle, the team is going to “gift” the stadium back to the city of Austin in exchange for a sweetheart lease agreement.

The political will is going to be the driving factor in Raleigh because Malick is passionate about getting a team in the city. The political changes from the elections in November could alter the public contribution to a stadium. If the stadium proposal gains approval they have, in my view, a better shot than other analysts think. The opposite is also evidently true, if the stadium plan and the land use agreements get thwarted, their bid is dead just like in San Diego.

Detroit had a bid that looked like a “sure thing” at one point because of the billionaires involved in the investors group there, and their quick pivot away from the original stadium proposal which I have covered in previous pieces. The latest developments have Detroit on the outside looking in, so the saying goes.
The condensed version of the scenario is this: Detroit had a stadium proposal for land downtown where a jail is currently located and the investors were trying to work out a land swap with the local government to have a new jail built on a piece of land in another part of Detroit which the investors owned. The plan fell through, and the bid pivoted to add the Ford family as partners and use Ford Field, the home of the NFL’s Detroit Lions as the home venue for the MLS team.

The bid pointed to the Atlanta United using an NFL stadium and being very successful. The MLS officials that toured the site had some concerns and suggested that artificial turf is not desirable for the league games and that they would improve their chances at Ford Field (a domed facility) if they converted to a natural grass playing surface.

The investors attempted to propose to the Ford family, the city, and MLS a plan to convert Ford Field to natural grass and to change the roof of the facility to a retractable roof so that the grass could be maintained properly. That plan to retrofit would take place in the football offseason months, but the plan was defeated due to cost and other concerns.

MLS does not seem interested in Detroit using Ford Field with the way it is currently configured, so the bid is essentially on the last legs.

Tampa/ St. Petersburg had a strong bid at one point, but it has taken on some tough twists and turns in the past few months. The original investor, Mr. Edwards, sold the minor league team, the Tampa Bay Rowdies, to the owners of the MLB Tampa Bay Rays. The baseball team owners then appointed a group to run the Rowdies and oversee the MLS bid.

The investors from the Rays have indicated that they are considering keeping the Rowdies as a minor league team in the USL. The move to MLS would be complicated because the team would have to get permission from Orlando City FC because they share the same media market. This bid has an outside chance but is unlikely to move ahead.

Charlotte is an intriguing bid now that David Tepper, owner of the NFL’s Carolina Panthers has reinvigorated the investors there and has a plan to use the NFL stadium for soccer games. The previous investors had focused on attempting to get a taxpayer funded stadium built, and that proposal failed to gain public support, so Charlotte was passed over during the last expansion round.

Tepper is a billionaire with a bold vision for soccer in Charlotte, a city with so many transplanted residents from the Northeast and Mid-Atlantic that it makes sense for MLS to want to be there as well. In fact, when I wrote my last article on MLS expansion I received messages from fans in Charlotte about how excited they are with the bid because it reminds them of Atlanta with the Falcons owner getting involved.

Charlotte has some momentum here, and the stadium is not an issue as the team would play in the football stadium, and the demographics could work well for a successful bid.

Indianapolis is another bid that is certainly in limbo at this point. The positives for the bid are the strong support for their USL team, Indy Eleven, which has the second highest attendance figures in that league last season (next to Cincinnati). The three big issues for the bid are: the Crew staying in Ohio, Nashville & Cincinnati getting approved bids for MLS teams, and the stadium financing.

They have a billionaire owner already who owns Indy Eleven and owns a construction company. The Crew staying put means that geographically there is not a need for a team in Indianapolis, but if they had moved to Texas it would have put Indy’s bid into play.

The close proximity to two teams: Nashville and Cincinnati will probably make MLS think about putting a franchise elsewhere in another less represented region to grow their overall footprint.

The final issue is the stadium plan because the original proposal for public-private development of a site downtown failed to gain full political support. The fund created by the State of Indiana to fund Lucas Oil Stadium for the Colts is currently basically out of money. The potential for playing all of their games in Lucas Oil Stadium (Indy Eleven uses it currently for special games) could be a way that this bid adapts to try to stay alive, but the MLS has come down on Detroit for a similar proposal. The other factor is some within the media in the city suggesting that they stay in USL like the Tampa Bay Rowdies and just grow their presence in that league now that Cincinnati is moving up to MLS. In my view, I think the bid is dead.

San Antonio is the final city in the group of bidders remaining for MLS, and as I have covered in prior pieces on the coverage of the Crew relocation to Austin debacle, they lost the most momentum of any other expansion hopeful.

San Antonio rebooted their MLS bid when the minor league team in the city changed ownership to the same group that owns the NBA’s San Antonio Spurs. The Spurs are the most successful small-market team in NBA history, and probably in all of professional sports history.

The Spurs owners then appointed a team of experienced people to run the minor league soccer team and prepare an MLS bid. The new bid would change direction away from the prior investors plan of expanding the minor league stadium on the outskirts of the city, instead focusing on getting a stadium built in the downtown core of San Antonio, which MLS traditionally favors that type of location.

Then, the attempt at moving a team to Austin took place and MLS took so much heat for trying to move the Crew out of Ohio, yet the people in Austin spent money and energy on the proposals there, that MLS felt compelled to have to give Austin an expansion team down the line.

The San Antonio bid was dead once the Austin expansion deal was announced. The county that San Antonio falls within, Bexar County, has conceded that and has closed down all proceedings related to bringing MLS to the city. It is sad for San Antonio who had followed all of the proper channels for expansion and got beat by an “end around” by Anthony Precourt and the Austin politicians.

In the end analysis, MLS has a great deal of interest remaining in all of these potential relocation cities. The league has to be careful to not make the same mistake as prior American soccer leagues which met with failure because of over expansion.

The league has a plan for 2026, that they want to be fully expanded by that point. The speculation is that number could hover between 30 and 32 teams. In my view I think that the 32 number is too many franchises for the league to remain profitable and sustainable.

The three bids I see as having the best chances after covering this topic for the past six years are: Sacramento, St. Louis, and Charlotte. I could envision the league in those three cities doing well and that would bring MLS to 30 franchises. It will be fascinating to see which direction the league will go in the next round of expansion and if they go beyond the 28 team number or not.

One thing is certain, MLS is certainly gaining in popularity and shows no signs of slowing down anytime soon.

MLS Soccer Expansion Update

Major League Soccer (MLS) has been in the sports news lately with more announcements regarding the expansion of the burgeoning league to new markets in North America. The league currently sits at 20 teams and plans to get to 28 as a target number at some point in the future.

The first round of expansion sites gained more clarity over the last few weeks with the league announcing that Atlanta will join as the 21st franchise and Minnesota United will join as the 22nd team in the fast-growing top league in America. Both teams will begin play in 2017, which was the long rumored expectation for Atlanta because they will play in the new NFL stadium downtown; but a surprise in the case of Minnesota.

The Minnesota expansion bid had been mired in a stadium land site situation that was finally resolved with the club announcing it will construct a new facility in St. Paul but that project is still in the initial phases. The team will play in 2017 (and beyond until their stadium is ready) at TCF Bank Stadium on the campus of the University of Minnesota. That facility just finished a stint serving as the temporary home of the NFL’s Minnesota Vikings while their new football stadium was being built. MLS has been targeting Minnesota and the Twin Cities market for years to fill a geographical and TV market / media market void and now achieved that goal. The new facility that will eventually open in St. Paul looks amazing.

Atlanta FC, which is owned by Arthur Blank, announced that their franchise broke the MLS season ticket record for an expansion team with sales of close to 22,000 season ticket plans since the announcement. The Atlanta area also represents a huge television market and a growing population that is increasingly culturally diverse and interested in the sport of soccer. That expansion decision looks like it will be a “home run” for the league and they will play at the new downtown domed stadium which will have a system that will cover over the unused seating levels, similar to the system used in MLS currently by the Vancouver Whitecaps.

The Next Round

The next round of expansion will feature the rebranded LAFC and the Miami re-entry with David Beckham and his investors. Both of these bids have had some twists and turns. They are also similar in that they are both in cities where the MLS is currently (L.A.) and was previously (Miami) and they are both essentially reboots from past league miscues.

LAFC as it is currently known is the rebranded replacement for the now disbanded Chivas USA, which was a team that shared the L.A. market with the Galaxy and also shared the same stadium as the Galaxy, and none of that worked or connected with the fans.

Chivas USA was owned by the same group as a major pro team in Mexico, and those owners treated the MLS team like a minor league farm team and invested little to no money in it. The results were very bad for the league and for the on-field product and resulted in a league buy out of the Mexican group and the disbanding of the team a couple of years ago. MLS made a concurrent announcement that they were planning a new rebooted LA team to take the place of Chivas USA at a later point.

LAFC has some big name Hollywood owners and a lot of star power. The owners secured land for their own stadium near the old LA Sports Arena where the Clippers used to play their home games. They will be launching with a whole new look and will no longer share a stadium with the Galaxy. The league and those involved with the new club there look like they will get this right, after the first attempt at a second LA franchise went so completely wrong.

Miami is a whole other story, but a similar narrative. MLS was in that area with a team called the Miami Fusion back around 2000-01 and they played their games out in Fort Lauderdale. That proved to be too far from the city center and the attendance and the whole concept eventually was disbanded. The league has not returned to that city until now, and this bid has been handled very differently.

David Beckham was given a clause in his contract when he came over from Europe to join MLS and play for the LA Galaxy that allowed him to become the owner of an expansion team to play in a destination he chose for a greatly reduced entrance fee. The superstar chose Miami, and the team will play downtown and will look to correct all the issues which went wrong when the league tried and failed with the Fusion.

This Miami bid has had several stadium site selection issues and temporary stadium issues but it is all starting to take shape and looks like it will be a successful venture for the league in an important market for US soccer.

Done Deal

Once Miami and the new second LA team join the circuit that will bring MLS to 24 teams. The next bid that is all but a done deal to be approved is Sacramento. I have covered their quest for a MLS franchise in the past, and the smartest thing that they did is consolidate their bids because, at one point, the city had two groups bidding to land that coveted spot.

Those involved in the Sacramento bid moved forward with the group that operates the Sacramento Republic club, which plays in a minor league currently, but has set attendance records for that league. The city of Sacramento, which fought hard to keep their NBA team from leaving and were successful, banded together to move quickly on a stadium proposal to present to the MLS. The new stadium is planned for the area downtown around the old railroad yards.

The stadium built specifically for soccer is the key piece to any MLS expansion bid because it allows the teams and the league to enhance their profitability through control of the revenue streams. A club which would be leasing a stadium and playing as a tenant would not be financially viable over the long term.

Sacramento has gained some highly reputable investors and has impressed the MLS executives with their persistence in gaining a franchise. They are also in the position of offering a scenario where the league has a natural rivalry with the San Jose Earthquakes in the same region (also important to MLS expansion) and that the team will not compete for fans with another major league team, for the most part, because the NBA season ends in April and the MLS season gets underway in March.

The bid does lack some important aspects such as Fortune 500 companies in the area for corporate partnerships, and the media market is a medium size compared to other bidding cities. However, MLS will have added the second team in LA, the Miami franchise, Atlanta, and Minnesota which are all large media markets; by the time they would consider adding Sacramento. The Kings also enjoy the support of some pretty strong regional corporate sponsors, and the capital city of California has some attractive features because many companies of all types visit there to do a variety of business matters.

The Sacramento Republic minor league team has an established fan base which would remain loyal to the team in their transition to MLS, which is a very important aspect of any expansion bid. I have to give credit to Sacramento they worked together and made took this bid from an outsider to what experts feel is the consensus pick for the 25th franchise in MLS.

Gateway to the West

St. Louis has long been known as the “Gateway to the West” and they have a long and rich tradition for soccer in America. The city has drawn upon that deep history coupled with an opportunity that arose out of a separate situation which was initially very negative, to put together a bid for an MLS expansion team. The St. Louis bid is said to have impressed the MLS executives with decision making authority so much that reports state that their bid is on a fast track for approval.

The roots of professional soccer began in America in the early 1900s, most people do not realize the hotbed that St. Louis is for the sport in our country. The city has been host to a number of professional teams through the years for both indoor and outdoor soccer. The St. Louis Stars played in the old NASL for ten years from 1967 to 1977 before moving to California.

The St. Louis Steamers were an indoor soccer team which set attendance records, and the city is currently home to St. Louis FC which plays in the USL Pro minor league system. The city has attempted to bid for an MLS team in the past and failed, most recently when the league expanded by two teams in 2010.

St. Louis submitted a bid, but due to some issues with the stadium plan and lacking a viable ownership group, it lost out to Portland and Vancouver. MLS at that time did not like the idea of their team sharing a facility with the Rams or playing at Bush Stadium and sharing that with the Cardinals. The plan back in 2010 for a new soccer stadium had several issues.

The three keys to a successful MLS expansion bid are fan support, a stadium solution, and local ownership. The St. Louis bid is building their fan support through the USL Pro team, they have multiple local ownership groups with some prominent people from the sports and business community involved, and the stadium solution is taking shape.

The stadium plan for the St. Louis bid is probably the biggest issue they have right now overall, but as I wrote earlier, they are taking a negative situation and turning it into an opportunity. The negative situation was that St. Louis lost their NFL team, the Rams, who relocated to Los Angeles this spring. The opportunity is that the city officials and those involved with the push for an MLS franchise are planning to use the land that had been initially set aside for a potential new stadium for the Rams as a site for a soccer specific stadium.

The land is on the riverfront adjacent to the Gateway Arch, which FOX Sports, ESPN, and others have reported that concept for the stadium site appeals to MLS Commissioner Garber. The city is also in close proximity to Kansas City and Chicago to form regional rivalries with those teams, which is another appealing aspect of the bid. It is going to take a significant amount of time to get all of the key elements aligned, but St. Louis is gaining traction toward the goal of adding a MLS team now that the city lost the Rams. It is a really interesting bid.

Motor City Gains Ground

The Detroit bid for MLS expansion has gained some serious ground in the race for the final three spots if you believe that Sacramento is basically in as the 25th franchise. The league has kept close tabs on Detroit for years regarding potential expansion because it fills a void in their national footprint in that region, it is a large television market (which enhances the value of future media rights deals), it is ethnically diverse which fits for the fan base of the “global game”, and it has excellent potential for corporate partnerships compared to other cities.

The latest in the Motor City bid is they are grooming a fan base with their minor league club, they have deep pocketed business leaders (billionaires Dan Gilbert and Tom Gores) interested in getting a seat at the MLS table, and they have a plan for a new soccer stadium in the same downtown area as the new Red Wings hockey arena. This bid bears watching as it continues to gain traction.

Charging Through

The San Diego bid for an MLS franchise is in some ways similar to the St. Louis bid because it is tied to the fate of an NFL team, in this case, the Chargers. In the event that the Chargers fail to get a new football stadium deal approved for the downtown waterfront district on Election Day, then I think the parties involved on the city and county level will turn their attention to getting the MLS into San Diego.

The bid is a lower priority in compared to keeping the mega bucks potential that the NFL provides the city, which is much the same way it played out in St. Louis earlier this year. In the event that the Chargers relocate to Los Angeles, the most likely course for a soccer stadium for the MLS bid would probably be a massive rebuilding and reconversion of the old Qualcomm Stadium in Mission Valley to seat around 30,000 and convert the other space for alternative use.

The trend in MLS has been toward stadiums in a downtown or centralized area in an urban setting, but that cannot always be the case for every city in the league. The downtown concept gets tricky with the San Diego bid because the city does not own the land.

The Mission Valley scenario is a more viable option because the city owns the land and businessman and former San Diego Padres owner, John Moores, got the exclusive rights to bring professional soccer to the area when he signed the deal allowing the team to change hands when they moved into their new downtown baseball stadium.

San Diego could be a destination city for MLS with the great weather, the proximity to the other teams in California, the diversity of the population base, and the commitment of local ownership. The issues with the bid are that the stadium would most likely not be downtown, and it is very close to two other teams in the league in Los Angeles which could be seen as market oversaturation.

The Outsiders

These cities have bids that are, at this time, equivalent to the outsiders looking in: Phoenix, Nashville, Cincinnati, San Antonio, and Austin. These bids would stand a better chance if MLS eventually determines they have enough financially viable markets with sustainability in place to expand beyond the 28 team target to 30 teams.

The league would undeniably be interested in Phoenix because of the size of the metro area population and the role that soccer could play in that marketplace. The issue right now with their minor league team is that it plays way out in the Valley suburb of Peoria, which MLS stated will not work for their league.

The local ownership could be a problematic scenario as well as getting funding for a soccer stadium in downtown Phoenix. I think this bid has too many issues to be a serious candidate until some of these issues can be resolved. The local government does not want to pay for improvements to be made to the MLB Arizona Diamondbacks stadium, so I get the feeling they are not going to jump to publicly finance a portion of a soccer stadium.

Nashville could be a really good fit for MLS and they would run mostly opposite the NFL’s Tennessee Titans schedule, so the overlap would not be a big issue. The bid has many potential owners interested but it lacks corporate sponsors and is not a very large media market, which are detractions. The stadium site and financing plan also could bear out some major concerns. This situation would take several years before the bid could merit serious consideration.

Cincinnati is a whole other story even though it is relatively close in proximity to Nashville. The “Cinci” bid has one very big positive that the MLS brass in New York have noticed: tremendous fan support for a market of that size. They have had great turnout which is the first part of the three traits I covered earlier. The other two components: local ownership and a stadium plan are the two areas which need details to be worked out. The corporate sponsorships have better potential than other bids and some of those business leaders may step forward and head an ownership group. The government support seems good but not great in so far as the stadium and other hurdles that need to be cleared.

San Antonio has long been a rumored destination for MLS expansion with the minor league team, the Scorpions, being the best selling point for the bid. The MLS execs do not like the location of the current stadium (which would need to be expanded and renovated anyway) and reports indicate that they want a downtown site near The Alamo before they consider this city for expansion. The stadium is a huge piece of the bid for an MLS team because it is the main revenue driver.
The league was also not thrilled with the Scorpions management but they were just sold recently to the owners of the NBA’s San Antonio Spurs (one of the best run franchises in all of sports). The Spurs management should be able to successfully market that team and present a pretty compelling pitch to MLS executives for expansion to that growing market.

I must state, in full disclosure, that I am a proponent of the MLS expanding to San Antonio, I think it would work really well because it is a growing population base with the right age and cultural demographics. However, I have read that the league views this as more of a long shot, especially if they favor two other bids from other markets. San Antonio could be left without a seat at the table.

Austin is the final market I will touch upon in this feature piece on MLS expansion. It is certainly an interesting market because it fits with the overall millennial/youthful targeted marketing for MLS at this point. It is also a high growth area for jobs and the team would have good corporate support. The team would be the only professional sport in the city, which the MLS looks at very favorably because they are not competing for dollars with other teams.

The team would have political support both locally and regionally, but it lacks a viable ownership group at this point in time. It would also be the smallest market in MLS if it gained entry, which will be a concern and leave some to think that San Antonio might be the more sustainable option in that region for expansion.

Austin does have a USL team currently but it would need a stadium plan for a new facility that is up to the standards of MLS. I think that is too many variables and hurdles to put together to have a viable bid for expansion even by 2020.

It is clear to me through my research and covering this topic in the past that MLS soccer is growing in popularity and has a significant number of interested cities for potential expansion. The downside to that scenario is what the league and the current owners must be wary of, and that is that rapid expansion was the main culprit for the demise of prior major professional soccer leagues in America. MLS must remain cognizant of this fact if they do not wish to meet with similar peril.