NFL & Recycling: Detroit Lions “Turn It Green” Campaign

The National Football League is busily preparing for another season in about a month from today, currently the players are getting ready at training camps across the country. The Detroit Lions will be wearing new practice jerseys at camp on August 6th that are bright green in color and made from recycled materials.

 

The new uniforms mark the start of the team’s recycling campaign which is called “Turn It Green” and will have a social media hashtag of the same name to be used across Twitter, Facebook, InstaGram, and the other platforms.

 

The uniforms are made by Unifi and are part of their Repreve line of sports equipment made from recycled materials. Each jersey is made from 21 recycled bottles and the Lions will be giving away towels to fans who attend their practice session which are made from 3 recycled bottles each.

 

The campaign will also have a promotional contest where fans can enter to win a chance to throw the ball on the practice field with the Detroit Lions quarterbacks. The “Turn It Green” program will highlight the benefits of recycling and the team is adding several in-stadium recycling receptacles at Ford Field for the upcoming 2014 football season.

 

Raising Awareness

 

The announcement of this program featured some statistics on recycling including the fact that only 30% of the plastic bottles used in the U.S. are recycled. In fact, 75% of our overall garbage is recyclable in the U.S. but only 30% of that overall total is recycled.

Americans generate 21.5 million tons of food waste each year, which if it was composted, would be the equivalent reduction of greenhouse gases in the environment as if 2 million cars were taken off the roadways.

 

This campaign will raise awareness to the many benefits of recycling for our communities and the NFL and the Detroit Lions deserve credit for putting this program in motion. The NFL has more fans than any other sport in the U.S. and if this program reaches even a portion of them and changes their perception of the importance of recycling it will be a positive step in the right direction.

 

The use of social media and the contest are great ways to interact with their fans which is so important in marketing any type of campaign today. The program was certainly well thought out, and I will be interested to see if other NFL teams follow suit with similar initiatives in their community affairs and stadium operations.

 

I know the sight of the Lions taking the practice field in bright green uniforms will be a big change from their usual appearance, but it is for a very important reason, to raise awareness of the importance of recycling to protect our environment and conserve our natural resources.

 

(Background courtesy of CBS Sports.com, statistics courtesy of www.dosomething.org and EPA.gov)

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